Case Brief of Terracog Global Positioning Systems Essay

For this situation, there is an Organizational Conflict between Sales Department and Design and Development Department in TerraCog. I respect the wellsprings of this contention as the Differences in Functional Orientation and the Task Interdependence. Above all else, I accept that various elements of the departments’ create various directions or convictions about the correct method to increment authoritative execution. Since Sales Department and Design and Development Department have various undertakings, employments, needs and objectives, their perspectives on what should be done to increment hierarchical execution vary. The VP of Sales (Ed) situates toward recognizing and discovering approaches to fulfill client needs, for example, proposing item developments and requiring lower deal costs. In the mean time, the Director of Design and Development (Allen) and his group situate toward inventive specialized objectives, for example, accomplishing great item characteristics to meet sales’ prerequisites. Also, I guess that the turn of events or creation of products and ventures relies upon the progression of work starting with one capacity then onto the next. In TerraCog, Design and Development Department make a high item cost, prompting a higher deal cost, with the goal that they set a more prominent test for Sales Department. Without an understanding of the value, it is hard to get Aerial to the market. Undoubtedly, I recommend that Executive VP (Emma Richardson) go about as an outsider arbitrator emphatically and hold arrangements between with the two gatherings to make Aerial on racks in time. A later entering to market would prompt losing more offers in the opposition, just as adding new expense to Aerial. To increment hierarchical execution of the Project Aerial, both of the two offices need to bargain to arrive at a satisfactory arrangement. For Design and Development Team, I figure they should attempt to improve a control of cost. What's more, for Sales Team, I trust they make new deal styles to draw in clients as opposed to diminishing item deal cost.

Power Balance Bands Conclusion Essay

The aim of this investigation was to one time and for all answer the request. â€Å"do the Power Balance Bands truly have an outcome on a person’s balance quality and flexibleness or is the entire thing a betrayal? † The organization asserts that the these watchbands have a holograph in it and when the holograph interacts with your body’s vitality field. it permits your natural structure to associate with the regular. great frequence put away inside the holograph. following in improved vitality stream all through your natural structure. Be that as it may, is this valid? The first case for this examination was that if individuals are have oning the force balance set while take separating in arranged equalization. quality. what's more, flexibleness preliminaries so the set will in reality non hold any result on the people balance. quality. or on the other hand flexibleness. The data indicated an extremely little distinction between the open introduction of the â€Å"fake† and â€Å"real† Power Balance Bands. Each of the three preliminaries indicated close to a. 3 % distinction between the offices for the two sets. This analysis was essentially a test demonstrating the fake treatment outcome on the utilization of the Power Balance Bracelet. The fake treatment outcome is the mensurable. perceptible. or on the other hand felt improvement in health or conduct non owing to a medication or obtrusive intercession that has been controlled. The end was to change over individuals the â€Å"original† Power Balance set truly worked. what's more, that the â€Å"fake† one didn’t. My outcomes demonstrated little to no modification in open introduction paying little heed to which band the understudy was have oning. This perception affirmed my theory that neither one of the sets would hold any effect on a person’s open introduction. The methodical error in this test was that I was non ready to demonstrate 50 preliminaries fit. I was simply ready to demonstrate 36 which luckily still permitted me to gain exact outcomes. The Random mix-up in this trial was that it was difficult to mensurate the improvement. or on the other hand aside of the members. for both the Balance Test and the Strength Test. The only recorded limitation for this analysis was the way that while executing the Balance and Strength Test if every member made to 10 seconds while equilibrating they were halted and had their capacities watched and recorded. The generalizability of the results can use to all universes in any case ; this trial is sole in that it can non be summed up for every other article. creepy crawlies. or on the other hand quicken creatures. For future waies I would build the example size. what's more change the preliminaries with the goal that they can be estimated by some different option from cut.

The dignity of difference , how to avoid the clash of civilzations. by Essay

The nobility of contrast , how to dodge the conflict of civilzations. by jonathan sachs - Essay Example Sacks ponders this issue, and he reviews Jonathan Swift’s perception that we have â€Å"just enough religion to make us loathe each other however insufficient to make us love one another† (Sacks 4). In this way, â€Å"the incredible beliefs should now turn into a functioning power for harmony and for the equity and empathy on which harmony at last depends† (Sacks 4). Globalization represents a ton of difficulties, since we are progressively mindful of the nearness of different societies on the planet, and there is a risk of forcing a solitary lifestyle in a plural world, which would be a misstep. The ethical component of globalization can't be overlooked. In Sacks’ see, the good and otherworldly issues engaged with globalization â€Å"are among the most significant we should confront on the off chance that we are to upgrade human poise, improve the odds of harmony and maintain a strategic distance from Samuel Huntington’s expectation of a conflict of civilizations† (Sacks 2). Sacks professes to exorcize what he calls â€Å"Plato’s ghost†, which is universalism, or the possibility of a well known fact. As indicated by Plato, in the realm of thoughts, distinction is settled into equality. This idea involves that there is one truth on the basics of human condition, and one owner of reality, while the other people who think in an alternate way are mixed up. The endeavors to change over, fix and spare others from their mistake have lead to probably the best violations of history. These days, corporate globalism advances a consistency of practices all through the world, in regardless of contrasts. The arrangement of universalizing frameworks or systems in Western history, from Greek and Roman human advancements, has would in general delete the neighborhood customs, societies and dialects, and it has finished in globalization and the rise of an all inclusive culture. Corporate globalism plays the job of these frameworks in the present-day world, and it depends available, the media, and worldwide

The Biggest Ship - Free Essay Example

Even though the Titanic was considered the biggest ship in the world during its time, there are cruise ships sailing the oceans twice the Titanics size in todays world. It was also called the Unsinkable referring that the ship was not able to sink in any circumstance. Unfortunately it did. The Titan is how the Titanic originally got its name. It was the biggest ship in the world at the time and The Titanic started to be built in the year 1911 and was finished in 1912. Therefore it took 3 years for this steamship to be completed. This ship was luxurious, British and it was part of the White Star Line. It took approximately 7.5 million dollars for the Titanic to be built In 1912 and if it was built now it wouldve be around 172 million dollars in total. The ship was 882.5 feet long and it weighed 46,329 tons (Tikkanen). The nickname the Unsinkable was thought of because the way the ship was built. For example the ship had sixteen watertight compartments(Titanic) and if they started to flood they would close automatically. The steamship would still been able to stay afloat if four of the compartments were filled. Tragically, six of those compartments filled up after crashing into an iceberg and the ship could no longer withstand the weight of the water inside. That is how it got its nickname, the Unsinkable (Titanic). Titanic was built by over 15,000 men and at least eight of them died in the process because the conditions were dangerous. The four funnels of the steamship were built in a different location and were later brought to be installed on the ship. Only three of the funnels had a purpose. The fourth one was added to make the Titanic more powerful. Including that is had three gigantic propellers and were operated by steam. Overall the ship was made out of steal and iron. In todays world, those materials would be to weak for a ship. (Titanic Construction). As soon the ship was completed it set sail for its maiden voyage. It left Southampton, New England and headed to Cherbourg in France which was the ships first stop. Then to Queenstown, Ireland, and the last destination was New York (Tikkanen). She was only four days into the voyage when catastrophe hit. Titanics location during the accident was only 1,084 nautical miles northeast of New York City and 325 nautical miles from Newfoundland (Encyclopedia Titanica). Some of the most famous places aboard the Titanic are the Grand Staircase. Edward John Smith was the captain of the Titanic and other vessels that were a part of the White Star Line. The White Star Line was a short and more common name for the brand called The Oceanic Steam Navigation Company. It was simply just a British shipping company. Captain Smith was 62 years old at the time and it was said that his last voyage was going to be on Titanic before he retired. When the ship went down, he went down with it as well. His body was never retrieved from the Atlantic Ocean (The Titanic). The Titanic was considered a luxurious ship and was also known for how fast it was going to sail the Atlantic Ocean. Considering the enormous size of the Titanic, it took 176 men to shovel 600 tonnes of coal everyday into the furnace to keep the ship moving. Sadly, none of these men survived the ship wreck and that they did not even try to escape because their chances were little since they were on the bottom level of the ship where the boilers were (Smith). Thomas Andrews was the man who designed the Titanic and he was on the ship for the first and last time once it set sail. Since he designed the steamship you would think that he would have the right to say how many lifeboats would have been added to the ship, but that was not the case. Bruce Ismay, President of the White Star Line, didnt want more than 16 lifeboats because he stated it would have ruined the beautiful view of the upper deck for the upper-class passengers to take a stroll (Eshner). Not to mention that 16 lifeboats was the legal amount a ship had to have but Mr. Ismay stated they had more than 16 lifeboats on board. Clearly that was not enough. On the night of April 14, 1912, many people lost their life because there was not enough life boats. Including that because of disorderly procedures, the lifeboats were not filled up to their capacity even if there was room left for extra passengers (Titanic). Around 11:40 p.m. is when The Titanic hit an enormous iceberg. It was spotted beforehand and the ship crew did everything they could to prevent my crashing into the iceberg. They tried to reverse the engine and turn the ship port which means left. Unsuccessfully, the ship was still hit and it ruptured along the starboard side(History) causing five of its compartments to fill with the Atlantic Oceans freezing water. The rupture was near the bow so after the five compartments were filled, the water was going to start spilling into the remaining compartments. Once it started getting heavy, the bow started to dip (History). Rumor had it that scientists predicted if the ships engines were not switched to go in reverse and the ship kept going straight ahead, the port (turning left) would have been faster and the unsinkable ship would not have hit the iceberg avoiding the disaster completely. Even though the Titanic received six ice warnings the steamship continued at full speed at 23 knots. That is only .5 knots below the top speed. Despite the warnings that were sent to the ship, it continued course and as soon as the iceberg was spotted it took exactly 30 seconds for the iceberg and ship to collide ( Titanic Sinking). Obviously the 30 second warning was not enough time for the colossal ship to steer out of the icebergs way. The moment after the ship was hit, Thomas Andrews, the designer of the ship, right away knew that the ship was sinkable even if said it wasnt. Titanic sank in 160 minutes. That is exactly 2 hours and 40 minutes after the incident. When word spread that the ship was sinking it took 60 minutes for people to start boarding the lifeboats. Except the woman an children were first and majority of them were from first class. The unlucky people either went down with the ship or fell into the icy waters that was said to be only 28 degrees or -2 Celsius. It was estimated that the people were only going to survive being in the water for 15 to 45 minutes until they would unfortunately die (Titanic Sinking). Estimates of the amount of people that survived from first class were 61%. Second class survived were about 42% and third class was sadly only 24%. In total, there was 706 survivors. 492 were the passengers and the 214 were the ships crew. 20% is the amount of male passengers that survived and 75% is the amount of female passengers that survived as well. Currently, there are 1,160 bodies lost. Would you believe that cheapest tickets to board the Titanic were $15-$40 and the highest class tickets were $150 (Titanic). Today it does not seem like that is a lot, but back then it was pricey for those that could barely afford it. On April 10, 1912, the Royal Mail Steamer (RMS) (Tikkanen)Titanic leaves Southampton, England and heads to Queenstown, Ireland for its last stop. Then it start its journey across the Atlantic Ocean. There were about 2,200 people on board the Titanic and only 1,200 were passengers. As far as lifeboats, there was only enough for approximately 1,178 people (Tikkanen). The Iceberg that caused the Titanic to sink was approximately 50 to 100 feet tall above the water and it was 200 to 400 feet in length. It is said that the original size of the Iceberg was 1 mile long because it broke off the coast of Greenland (Titanic Iceberg). During the time that the Titanic was sinking, flares were shot up in the dark night sky in hopes someone would see and come to their rescue. Surprisingly there was another ship that was in close range by the Titanic. It was called the SS Californian. The SS Californian is the ship that radioed the Titanic earlier to warm about the icebergs because they almost crashed into the ice themselves. That was the reason the Californian decided to stop sail for the night. Captain Stanley Lord, the captain of the Californian, stated that he saw Titanics lights about 5 miles away. As Titanic was in distress, they too spotted the lights of the SS Californian and that is when they started to fire flares hoping they would be seen. By then Captain Lord had already gone to bed. The second closest ship to the Titanic was the Carpathia. This ship was 58 miles away and luckily they had their radios on so they heard Titanics distress call. The Carpathia was ordered to head straight to the wreckage site at full speed and it took them all night to get there. Four hours later the Carpathia rescued the survivors from the lifeboats and left to take the passengers to New York. The Californian arrived as the Carpathia left but stayed to see if they could find any remaining survivors but all that was left was debris from the ship. Considering how many lives were lost on the night the RMS Titanic sank, it took a few days and four different ships from the White Star Line to recover all the bodies from the water. The names of the four ships are The Mackay-Bennett, the Three Canadian vessels, CS Minia, CGS Montmagny, and SS Algerine. The closest estimate to the number of bodies found in the ocean were 316 to 337. Only 23% of the bodies of the deceased were found. 125 bodies were just buried at sea because they were either severely damaged or decomposition already had started ( Titanic Body Recovery). Titanic the Unsinkable is now 12,500 feet deep at the bottom of the North Atlantic Ocean 370 miles southeast of the coast of Newfoundland, Canada (Titanic Wreck). Believe it or not the Titanics wreck site was not found until September 1, 1985. Robert Ballard and Jean- Louise Michel were the leaders of their American French team that used a remote-controlled deep-sea submersible named Argo (Titanic Wreck). 73 years is what it took for the wreck site It is now 101 years old. Scientists are still exploring the ships wreck in hopes they can learn more than what they already know today. There has been items that were salvaged from the wreck. Not to mention that the ship actually ripped in half. The two pieces of the ship, the bow and the stern. These two main parts are 600 meters apart from each other (Titanic Wreck). Eva Hart was the last living survivor of the tragedy of Titanic. She was 91 years old when she passed away on February 14 in the year of 1996. Eva Hart, experienced somethin g so horrifying at only 7 years old. During the sinking of the ship, the last thing she remembered her father telling her was Hold Mummys hand and be a good girl. After that she never saw her father again. Even a few years before Eva Hart died, she still had a detailed memory of what happened the night the Titanic sank. Other survivors that passed away before her could not remember anything from that night anymore except for Eva Hart. She stated I saw that ship sink, she said in a 1993 interview. I never closed my eyes. I didnt sleep at all. I saw it, I heard it, and nobody could possibly forget it (qtd. In Thomas Jr.). In conclusion, the dates April 14-April 15, 1912 is when tragedy struck the world out of nowhere. Nobody expected the Titanic to sink considering that it was called the Unsinkable and was also built to not sink even if four compartments in the ship were to fill with water. Six of those watertight compartments overflowed and more after that. When word spread that RMS Titanic was now at the bottom of the North Atlantic Ocean, there was grief and confusion all over the world. Hundreds of people lost their lives. Families and friends of the deceased passengers never saw them again. It was a tragic night for the Titanic as well. It was a brand new ship on its first maiden voyage. Sad to say, it was also its last. At the same time it couldve been many different reasons why the ship sank. It couldve been the weak materials the ship was made out of, the ignorance of the Captain to stop for the night before heading into icy waters, or when the engine was commanded to go in reverse. It will remain a mystery, but the ship remains at the bottom of the Atlantic Ocean slowly deteriorating until one day there will be nothing left of it. Just the memories.

A Sociological Look at the Feminist Movement the Civil...

The Feminist Movement The Civil Rights Movement Lauren Greene SYG2000 Tuesday/Thursday 5:00 pm December 9, 2012 Social Movements Impact Western Culture For centuries, large groups of individuals have come together to oppose prevailing ideas, challenge conformity and promote great change in beliefs, government policy and overall social reform. Whether it is an instinctual component of human existence or a way of survival as learned from previous generations, social reform is an integral part of Western culture’s growth and development into modern society. When discussing this topic, two very great movements come to mind. The Civil Rights Movement of the 1950s and 1960s and the Feminist Movement of the 1960s and†¦show more content†¦Examining from a smaller level, it becomes apparent that there were many facets to maintaining the segregation and oppression of minorities and women. Segregated schools systems were inferior in quality in terms of the education being provided to minorities thus resulting in the diminished growth of educational and mental development of black chil dren. The jobs then made available to black men were often that of manual labor requiring limited intelligence. (Pillai) Women often times were educated in order to be groomed for positions such as clerical work and home economics thus unable to really attain higher education (Evans). This kept them working at lower rates and often times they were not up to the educational capacity required to hold higher positions. Religious oppression as well kept women in a role of inferiority often denying them roles in churches and synagogues which men believed were supported by biblical versus such as 1 Corinthians 14 34-45 which stated that women should be kept quiet in the church (Sink). Minorities and women followed suit for so long and did not challenge the status quo out of fear of repercussions. So, for quite some time, these many facets, all interrelated, served to keep the overall picture together and functioning quite well which was a good thing for those viewed as superior. Take n as a whole, if the belief were that minorities and women wereShow MoreRelated Invitation to Sociology by Peter Berger Essay925 Words   |  4 Pages In Peter Bergers Invitation to Sociology, the sociological perspective was introduced. Berger asserts that it is important to examine new or emotionally or morally challenging situations from a sociological perspective in order to gain a clearer understanding of their true meanings. This perspective requires a person to observe a situation through objective eyes. It is important to look beyond the stereotypical establishments of a society and focus on their true, hidden meanings. 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The Influential Book of the Bible - 886 Words

Habakkuk 2:14 states, For the earth shall be filled with the knowledge of the glory of the Lord. To many people this statement depicts a picture of what it will be like when Christ comes back to the world, to others its merely a prophecy to when Jesus came in the New Testament. What is so miraculous though is that we, as humans, have had the knowledge of God with us through generations. Even non-Christians who never read the Holy Word gain some knowledge of the glory of the Lord without even realizing it; and that is through secular novels. The Bible is the model for and subject of more art and thought than those of us who live within its influence, consciously or unconsciously, will ever know (Robinson NYTimes). The Bible is one of the most influential books of literary devices that even Non-Christians are familiar with it, and we can see this through Non-Christian writers from the Ancient, Medieval, Renaissance, Victorian, Jazz, and Modern Age. The quote, I cannot believe that a person who has ever known the love of God can relish a secular novel...let me visit your chamber, your parlor, or wherever you keep your books. What is here? Byron, Shakespeare, and a host of triflers and blasphemers of God!? was once stated by the influential evangelist Charles Finney. Many Christian gospelers throughout time have heatedly turned their backs on secular novels believing that nothing good would come out of Christians reading the pagan works, but what some evangelicalsShow MoreRelatedThe United States Of The Bible1536 Words   |  7 Pagesmay be said to be more fundamental and enduring than the Bible (Reagan).† These are words spoken by the 40th President of the United States of America, Ronald Reagan. The fundamentals of the Bible are vast, a few include God as creator of all, sin and its consequences, God’s redemption of mankind through Jesus, the work of the Holy Spirit, and Heaven and hell. 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Marketing Management Analysis

Questions: Your task is to prepare a report containing information that may be used for a marketing plan.Identify one product/service from your own business or from another business with which you are familiar. In your report you should include: The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief. Market analysis through a SWOT analysis. Make sure to discuss the SWOT analysis adequately. Objectives with goals for sales volume, market share and profit. These goals should be realistic but may have to be somewhat hypothetical because of the lack of time and absence of market research to provide better ones. Marketing strategies with details of the 4Ps (i.e. Product, Place, Price, Promotion). Answers: Introduction: Marc Tarpenning and Martin Eberhard founded the company Tesla in the year 2003. Once the company went public in the year 2010, the revenue generated has increased by 2.44 billion dollars and thus the profit amounted to 456.26 million dollars. The name of the company Tesla was due to Nikola Tesla who was the creator of induction motor and alternating current power. The company could manufacture quality products due to the brilliance by Nikola Tesla (teslamotors.com 2016). The company Tesla is into the manufacturing of eco friendly stylish cars, which was driven by electricity. The company Tesla is going to enter the Australian market in the coming year and wants to increase their sales of the cars and more specifically their new launch i.e. Model 3 into the market. Market Segment: The products of Tesla Motors are more demanded by male population. The Roadster Model is more preferred by the upper class business executives, as they like to travel in luxury cars. These types of cars are not designed for the common person, as the down payment is 100000 dollars. The main reason for the marketing manager to enter the market of Australia is due to the demand electricity based cars as people are trying to get more eco friendly and they are also tech savvy (Hutt and Speh 2013) . The Model 3 was priced in Australia as 40k dollars (Chernev 2012). The company Tesla to increase their future marketing in Australia is trying to reach out for more number of customers. The target for the company is the youth of the country Australia. The age groups of these are early 20s to mid 40s (Hollensen 2012). This type of adults they belong to the middle class. The company is trying to increase their capacity, as there is a more demand for such luxury cars. The target market is the young professionals who are looking for the luxury cars at an affordable rate. When the cars are priced at 30000 dollars it shows that, many of the people are not willing to purchase as that was not affordable. This was reflected in the NADA Data. The company is trying to bring out the best in the entry level luxury car so that it helps in providing added benefit. The electric cars are generally thought to perform much lesser than that of the fuel enabled cars but Teslas electric cars has also shown remarkable performance. The young buyers they were not attracted towards the electric cars as it did not provide design and performance like that of the fuel-based cars. The company Tesla Motors want to enter the Australian market and change their mentality towards electricity enabled cars. The lower the price quoted for the new car there will be more customers for its products. There will be a huge rise in the sales as the customers they are looking out for the entry-level luxury cars (Jolibert 2012). The electric cars are preferred as there are no emissions. Moreover, the customers they longer have to rely on the fuel as a result the customers will be able to save money. Product: The company Tesla motors sells luxury cars under its name. The car which is the top seller is Model S. The models that are equally demand like that of Model S is the Model X and Roadster. The company is trying to launch their latest model i.e. Model 3 in the market of Australia in the coming year (teslamotors.com 2016). Competition and Distribution: There are mainly four types of competitors in Australian market: General Motors Toyota This company is a major threat for Tesla as GM is renowned for its expertise and luxury cars, The Company Tesla has so decided to enter the luxury market through the offering of cars price at 30000 dollars (Clow and Baack, 2012). The electric car market is yet to be intervened by the company GM but it has introduced model Volt that was not a fully electric based car. The feature of the car would be including battery that would help in running for 40 miles before there is a recharge by 1.0L turbo gas charged. This would make the Volt to run for 640 miles on the high way (Kotler and Keller 2012). The company is already running hybrid cars but there is strong determination that it would be entering into the electric vehicle markets The company is based in Japan but it would be entering into the economy of Australia so that it can make the hybrid market more famous (Glynn and Woodside 2012). Prius is a hybrid car offered by Toyota, which offers home charging station and battery pack. Prius model is fully electric based. The above design by Toyota will lead company Tesla to offer electric sedan at different prices. BMW Daimler AD The major competitors of Tesla is BMW as the company is focusing on the entry of the luxury , high performance, lower emission and lower consumption of electricity based cars in the market. There will be electric cars available in the market at a more competitive rate, which is a major challenge for Tesla Motors. The company BMW has come up with the electric vehicle called the i3 so that there is individual mobility The model that is made by the BMW will be having their own type electric motors. The company has brought into the market the Mercedez Benz B class which would soon be in sale in the Australian market The charging of the system of B class will be done by SLS AMG Coupe E cell (Keegan and Green 2013). SWOT Analysis: Strength Weakness The focus is on investing on technology of the company The company Tesla adopts a lean management process Strategic relationship with the competitors The company faces the problem of liquidity. Shortage in the manufacturing of lithium batteries Lack of modern expertise Opportunity Threat Increased sale as there is a demand for eco friendly cars Government subsidy on production Competitors selling similar products at lower price Competitors coming up with hydrogen enabled vehicles. SWOT in detail: Strength: The cost will be kept low through the secondary component and the focus should be centered on the technological development. This would help in establishing a strong department of Rand D. The system of management for the company Tesla motors is lean which helps in reducing the cost of operation and the workers they work in the cheap and small-decorated offices. This helps in reducing complexity and encourages more trust between the employees and the manager. In order to provide benefit to each, there is a strategic relationship established by the company Tesla Motors with the companies like Panasonic, Toyota Motors and Daimler. Weakness: The company Tesla Motors faces a strong liquidity problem. The company had a huge sales in the year 2013 for Model S still there was loss of amount 70 million dollars as a result there was a large amount of debt , higher cost of operation and slow demand from the client. The capacity of manufacturing is very limited and this is a setback for the company to meet the demand of the future customers. The batter cells based on lithium is also short in supply (Philip Kotler et al. 2013) The company is a not a renowned company like that of the Ford or GM. The expertise is still not efficient enough for the company and need proper enhancement. Opportunity: The significant change involves propagating the benefits of the use of electric cars and their environmental benefits.Since electric cars are environmental friendly so the government is encouraging more amount of subsidies so that the company is able to grow and attract new customers. Threat: There are innumerable sellers of electric cars in the market who sells cars at a much affordable rate. This has led to immense competition for the company Tesla Motors. The competitors they are trying to base their vehicles through the energy use like the hydrogen-powered vehicles that gives the same level of performance. Objectives with sales volume, profit and market share: There is a great demand for the electric cars in the Australian market. With the development in the technology, there are more charging stations and batteries developed. Since there is rise in the price of the petroleum product , there is more demand for the electric or the hybrid vehicles. The electric cars generally do not appeal people easily so there is a need for the marketing technique. The company Tesla Motors in the coming 2016-2017 wants to increase the market share of electric vehicles. The company would try and capture more than 20% of the market in Australia. The objective of the volume of sales is approximately 50000 to 100000 cars. The expected profit is likely to be 316079033 in the year 2016 while it would rise by 516320752 in the year 2017. Marketing Strategies: The marketing strategy of Tesla would involve product, price, place and promotion of the Model 3. All these are interrelated for an effective marketing strategy. Marketing strategy is important to achieve the targeted sales. The use of the marketing strategy will help in creating the product that will help in making of profit (Farrington 2012). The marketing strategy takes into account the market place research through the consideration of the targeted customers. The strategy adopted for marketing will help in deciding the correct price for the product as per the market research (Lee and Carter 2012). Since Tesla is targeting the youth generation of Australia so there is a need for the price to be quoted reasonably. Marketing is maximized when the target customer, product and the price is set perfectly. Sales of the product will be maximized when the company Tesla incorporates promotional techniques. Thus, the 4 Ps of marketing as per marketing strategy of Tesla are as follows: Product: The Company Tesla Motors is coming up with the Model 3, which is an electric vehicle that is designed for the younger generation in the Australian market. The main reason for electric vehicles is less demanded by the youths. Place: The Company to market its product has selected some of the important cities like Perth, Melbourne Canberra and Sydney. Price: The Company Tesla Motors in Australia will charge at 40000 dollars, which after a rebate tax would lower the price to around 32500 dollars. Promotion: The company Tesla Motors wants to increase the market share of electric vehicles in the Australian market. In order to fulfill that objective the communication channels that it can adopt. Loyalty Programs: The company Tesla Motors ensures that they are going to be comfortable and safe in the vehicles. The companys loyalty programs will help the family of the customers to enjoy some added benefits from the purchase of the car. With special promotion, the premium customers of Tesla would be purchasing another car for their family for which they could avail a large discount, free service for car and after sales services within the validity of the promotional package (Mooradian, Matzler and Ring, 2012). The promotion will be valid for a period of four years with the maximum benefit. Test Drive campaigns: Test drive will help in creating brand awareness and the genuine purchasers can test the car before they actually purchase the car (Sethna, Jones and Harrigan, 2013).There will be test drive campaigns in all the targeted cities of Australia. The cities that are targeted are Perth, Melbourne, Canberra and Sydney. It is expected that there would be 50% of sales in these selected cities. The teams who are promoting the brand throughout the campaign will be provided with lodging and food. Websites and Social Media: The company website of Tesla Motors will help in the advertising of the new car that being launched by the company. The details of the new car need to be promoted through the website of the company. The website is the place where more number of customers would be visiting for knowing about the new brand (Penaloza, Toulouse and Visconti, 2012).The social media forum would be used for the purpose of promotion of the events outdoors (Clow and Baack 2012). The maximum exposure or effect of a promotion will be made when it is shown on the home page Advertising through Google: Google Ad words can be used for advertising of the product of Tesla Motors in the Australian market. The advertising will be targeted towards electric and the hybrid cars. Advertisement would be made through the pay per click model (Belch and Belch 2012). Media: The use of the newspaper is the traditional method through which the targeted population can be made aware (Peter and Donnelly 2013). The local newspapers of Australia are The Guardian, Sydney Morning Herald and The Australian. There will be advertisement given on the front page in black and white or colored advertisements (Anderson 2012). Recommendation: Global marketing is in this scenario is indeed a great concept. The leveraging of the marketing strategy across a number of markets is quite beneficial. This will help in higher degree of consistency and saves the resources and the efforts. There is a need for the clarification the things that is to be considered globally and that which is managed locally. The local aspects are present in the global marketing approach . It must be noted that they are complementary The marketing area that help in leading into global level is marketing planning , budgeting , branding , creating market campaigns and global PR. Local marketing involves local social media , partnerships and Tesla Motors should select marketing strategy as per it. The global concept of marketing is much different to the local markets as there are cultural differences across the countries. There is a need for Tesla Motors to understand the local market and develop a close relationship with the local team for marketing. The campaigns in case of marketing needs to managed like an army operation. There is a need for appointing a global campaign manager who would be responsible for delivering results. Effective communication is very important for running a campaign, as this will help company Tesla Motors to establish a relationship with the customers. Conclusion: The Australian market of electric vehicles is highly competitive s o the company Tesla Motors needs to adopt the necessary marketing strategy for overcoming the barriers. 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